Photographic designer and senior management, has been and trailblazer in the world of optics and mechanical instruments. These products are highly innovative and collectible.

To continues produce some of the world's finest photographic objectives. since the 1960s most of the famous moon shots from outer space as well as thousands of images of astronauts at work and the earth's surface have been made with Zeiss lenses mounted on Hasselblad cameras. The company recently returned to camera production with the launch of the Zeiss objectives. At the same time it also began production of a new series.